Delivering a successful in-store summer campaign

Sony needed our expertise to design and deliver a trans-tasman summer retail campaign. It was their biggest multi-brand promotion of the year, and critical to their success. The Summer of Sony campaign ran in major retail stores and Sony stores. We led the strategy, creative, design, and implementation of the campaign.

Summer Of Sony TV@2x

Streamlined delivery of campaign material

We took care of the print and logistical delivery of the campaign material. Working with our partners we delivered special in-store installations and window displays.

Summer Of Sony Window 3@2x

Year-on-year increase in sales

During the campaign, sales in New Zealand increased an average of 12 percent year-on-year. The sales in Australia grew an average of 8 percent year-on-year.
Sony were very happy with the result. Our expertise with in-store campaigns has become integral to Sony winning in retail.