Skinny rebrand in 2018. As part of a larger programme of digital rebrand work, Skinny asked us to redesign the Skinny app. We used the opportunity to review and improve the usability of the app.
We mined the app’s analytics for insights into what was, and wasn’t working for customers. A clear picture formed and we set about refining the customer journey.
Our audit meant that we knew what needed to happen to simplify to the navigational structure. We also needed to include new functionality into the design of the app’s structure. We designed a footer navigation with links to the most used features, reducing the number of taps.
We produced an interactive prototype for testing the app design with Skinny customers. The insights from testing fed back into the design process to further improve the new app. The new design received high NPS during testing and was ready for development.
Skinny were very happy with the new app. The improved usability of the new app delighted us. Our effort resulted in an app much easier to use, with clearer buy journeys, and a more elegant design.
Pretty perfect design for an app!
Ammerss (Skinny customer)
Simple, all the info you need is on
one tab, and data binge is built in!
Platform29
Level 1, Shed 19, Princes Wharf,
137 Quay Street, Auckland 1010
